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What is Strategic Planning?

Strategic planning is the process of determining desired objectives or benchmarks and developing ways to reach them. Strategic planning typically states the mission and vision of an organization, describes the set of goals, policies, structure and funding of an organization.

At Matog Consulting, we offer strategic planning services through our consultants who over the years have developed the required skills and experience to help our clients successfully establish strategies at the organizational, program and product levels.

We are experts at helping your organization manage the rapid change and complexities inherent to technology service operations. Our consultants have spent their careers running service and support operations and solving the complex problems that challenge the industry.


 Organization Benchmarking

Organizations work to improve the efficiency and effectiveness of their internal processes in other to gain or maintain a competitive edge in the business environment. At Matog Consulting, we offer benchmarking services that help your organization to identify internal opportunities for improvement. These services are customized to drive exceptional performance improvement in your organization.

Market Studies

Matog Consulting helps organizations in conducting varied types of surveys that are critical for market analysis. We offer a wide range of market research services and deliver top-notch quality. Some of which are:

  • Market Profiling and Segmentation
  • Market Description Survey
  • New Product Concept Analysis Survey
  • Customer Purchase Process / Tracking Survey
  • Customer Attitudes and Expectations Survey
  • Customer Intention and Purchase Analysis Survey
  • Customer Trust, Loyalty and Retention Analysis Survey
  • Customer Habits and Uses Survey
  • Product Fulfillment Surveys
  • Competitive Product and Market Positioning Survey
  • Brand Equity Survey
  • Advertising Value Identification and Means-end Analysis Survey
  • Advertising Media and Message Effectiveness Survey
  • Customer Service Survey
  • Salesforce Effectiveness Survey
  • Sales Lead Generation Survey
  • Customer Service Representative (CSR) Survey
  • Questionnaire Design

Customer Journey Mapping

Customer journey mapping is a tool that helps firms identify gaps in marketing, sales and service processes. It is important for organizations to have a detailed map of every buyer journey. Customer journey allows organizations to target the right people, at the right time and in the right way.

With our rich experience and techniques, we help you determine how consumer choices are made in your market and reveal how best to influence buying decisions.

Organizational Design

Our organizational design services help clients manage complexity and global scale to ensure sustained performance. Our process identifies flawed aspects of businesses such as workflow, procedures, structures and systems and we realign them to fit current business realities while also developing plans to implement the new changes.

Our design process over the years has led to more effective organization design, significantly improving results.

Service Program Design

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

Our service program design will help contribute to delivering services that will positively impact people and bring value to your business.

Global Service Models

Many organizations seek to standardize ways of working across their entire organization in order to realize efficiency benefits.

Matog Consulting deploys advanced tools and technology to deliver scalability to the business. We work as your extended team and provide business services at affordable rates in a compliant and ethical manner.

Competitive Landscape Audit

Competitive landscape audit helps businesses identify competitors and at the same time, it permits the comprehension of their mission, vision, core values, niche market, strengths and weaknesses.

Matog Consulting consultants offer competitive audit services which help businesses understand what their competitors are doing and the threat they may pose. This service also offers insights into who the competitors are, their strategy, and what your brand may be missing out on.

As markets evolve, assessing competition should be an ongoing process

Retreat Facilitation

Organizations hold retreats for a number of reasons, some of which are:

  • Budgeting;
  • Team building;
  • Problem-solving;
  • Strategic planning;
  • Orienting new members;
  • Development of annual goals and objectives;
  • Discussion of specific issues or challenges facing the organization.

Matog Consulting team of experienced facilitators over the years have facilitated custom-built strategy sessions with proven methodologies, practical tools and hands-on exercises.

As facilitators, we will help your organization in planning the retreat, develop the agenda, and set realistic goals and expectations for the sessions.

We are experts in group dynamics, group processes, team building, decision making, and consensus-building.

Leadership Development and Coaching 

Leadership development and coaching help organizations to achieve high performance. Our record over the years has shown that we are capable of delivering leadership development and coaching services that have produced positive outcomes for both individuals and organizations.

At Matog Consulting, we understand that each individual is different. As a result of this, we work with each individual and stakeholder to identify behaviours that are contributing to their success, as well as behaviours that are limiting their effectiveness. A combination of data gathering, survey assessment, observation, and interviews are used to understand an individual’s specific needs. This information is used to customize a learning experience that focuses on each individual’s current challenges and opportunities for improvement.

Our leadership development and coaching services help our clients by:

  • Being able to give open feedback to others;
  • Being able to receive constructive feedback from others;
  • Identifying their strengths and areas where they need development.

Visioning & Future-Casting

Matog Consulting visioning and future-casting sessions help organizations decide on the compelling future that they want to create and pursue.

Employee Insights

Employee experience is the sum of the various perceptions employees have about their interactions with each domain of the organization in which they work.

A cost-effective way to build a successful brand is by investing in and improving the employee experience.

We help conduct surveys that will result in more creative and motivated employees, employees who live the brand and its values.

Customer Insights

Customer insight is the interpretation of trends in human behaviours. The interpretation of these trends seeks to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those rendering the product or service.

At Matog Consulting, our customer insight services help analyze data to better understand our client’s customers. We help businesses make better and informed decisions which result in increased profitability.

Brand Portfolio Strategy and Architecture

Brand portfolio strategy can be described as how firms manage their brands and sub-brands within a targeted market, considering the consumer’s price and quality perceptions and the competition within the targeted market. Brand architecture, on the other hand, means how a brand, including its sub-brands, is depicted across consumers’ minds, showing them where each brand is located in the entire portfolio of brands, its unique characteristics and which brand will satisfy their current needs. We provide brand portfolio strategy and architecture services to organizations to help them.

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Ongoing Strategic Management Services

It is also defined as the process by which managers make a choice of a set of strategies for the organization that will enable it to achieve better performance.

Marketing Strategy 

Marketing strategy is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable competitive advantage. Developing a marketing strategy is critical for organizations. Our team of consultants helps brings to life strategies that will help your business achieve its goals by driving revenue, increasing customer lifetime value and delivering unique customer experiences.

Comprehensive Strategic Planning 

Strategic Planning creates a road map for organizations, it sets organizational priorities, provides guidance to operational units as to how issues should be addressed and it sets performance targets which can be used to measure organizational success. Strategic Plans are referenced when determining the level of contribution operational units make toward achieving the goals defined by the plan.

The more you engage your employees with strategic planning, the better they’ll understand the strategy you want to have for your business.

For a Comprehensive Strategic Plan for your organization, Think Matog Consulting.

Business Plan

Developing a tailor-made business plan and realistic financial is an important aspect for any business. Business plans are the first impression of the entrepreneur and the business idea that attracts the interest of business financiers, investors. It is also the key to understanding the needs of taking your existing business to the next level.

Matog Consulting will help you write a bankable, well-researched, comprehensive and professionally prepared business plan.  This will significantly increase your chance of being successful the first time.

Momentum Meetings

Our consultants help your employees gain the knowledge and skills they need to succeed in the changing workplace.

Our momentum training services offer experienced, knowledgeable facilitation services to ensure that your meetings and event meets its goals.

We design, develop, and implement all of the processes that make up a successful meeting.

Our momentum meetings cover the following:

  • Expos
  • Summits
  • Conferences
  • Trade Shows
  • Conventions
  • Sales Training
  • Speaker Training
  • Corporate Training
  • Breakout Meetings
  • Team Building Events
  • New Product Launches
  • National Sales Meetings
  • Advisory Council Meetings
  • Customer Appreciation Events
  • Corporate Meetings and Events
  • National & International Meeting Series
  • Association & Non-Profit Company Meetings

Targeting & Segmentation

Segmentation and targeting are strategic fundamentals of marketing used to generate competitive advantage.

Segmentation is the first step of the process. It groups customers with similar needs together and then determines the characteristics of the customers.

The second step is targeting in which the company selects the segment of customers they will focus on. Companies will determine this base on the attractiveness of the segment. Attractiveness depends on the size, profitability, intensity of competition, and ability of the firm to serve the customer in the segment.

The last step is positioning which is also known as the value proposition. After creating value, companies communicate the value to consumers through the design, distribution, and advertisement of the product.

If you need support with this service, please call 08023200801, 08075765799, email:

Do you have questions for us? Fill our contact form and we will get back to you.



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