10 steps to creating a business website By Ayoade Apelegan If you are a business owner and your business doesn’t have a website, it is almost as if your business does not exist. As a business owner, your website is an extension of your business activities. Your business website is the online equivalent of your […]
MARKET RESEARCH By Ayoade Apelegan INTRODUCTION Market research provides researchers with a wide range of information ranging from, consumer purchase intentions, or feedback about the growth of the target market. It also provides an avenue to discover valuable information that will help in estimating the prices of their product or services and find a point […]
MANAGING BUSINESS INVENTORY By Ayoade Apelegan WHAT IS INVENTORY MANAGEMENT? Inventory management is a part of supply chain management that focuses on having the right products in the right quantity for sale, at the right time. The goal of inventory management is to minimize the cost of holding inventory by helping business owners know when […]
HOW TO CONDUCT COMPETITOR ANALYSIS By Ayoade Apelegan As a business owner, it is important to acknowledge the presence of your competitors. Acknowledging the presence of your competitors amongst other things helps; You to understand who your target audience is To know your position in the marketplace Distinguish your business from those of your competitors. […]